An occasional toponomastic series of relevant UK place names that provide insight into the wacky lockdown world of 2020…
Great Cockup: The government’s initial response to coronavirus
Little Cockup: Every government pronouncement since
Wetwang: That feeling in your trousers when the ransomware demand appears in your inbox
Feltwell: The cosy sensation before you switch on your laptop
Foxup Moor: When you thought our politicians finally had a grip on COVID, they open their mouths again
Browndown: An alternative reaction to Wetwang. Usually found through Loose Bottom
Gweek: The language spoken by your IT department nerds to prevent you understanding what they are really doing in the basement
Stepaside: Innate skill of the longest surviving managers in your business
Barking: If I see another ‘You Don’t Need to be Mad to Work here, but it Helps!” sign, I shall howl
Webber Row: One of many techie spats, such as the merits of HTML5 vs. Javascript
Dumb Hope: Blissfully droning on while all your colleagues chorus: “You’re on mute!”
Scrumpy Way: The hottest new West Country craze to run cider-fuelled brainstorming sessions where many great ideas are generated, but no one can remember what the ideas were or who they are the morning after
Three Knowes: The AI-bots have kicked you out of Britain’s Got Talent Management, condemning you to joblessness for the rest of the decade
Blubberhouses: Most of our homes where we’ve laid down lockdown lard
Winsick: When you finally lose it with the terminally bad Win10 updates and move to ChromeOS or Linux
Llanfairpwllgwyngyllgogerychwyrndrobwllllantysiliogogogoch: Falling asleep on your keyboard during a particularly dull finance briefing
Great Snoring: The non-muted sounds coming from your speakers as you try to give an IT update
Six Mile Bottom: What our fable V-shaped recovery has turned into
Sprint Mill: You wonder if agile was the right approach as you grind through your 1,000th timebox
Mumbles: Poor Zoom elocution etiquette, or most new and inaudible BBC dramas
Splatt: The sound your highly geared start-up makes as you hit the flyswatter of the new normal
Witts End: Most families now facing a summer without holidays and still stuck at home with the kids
Seething Wells: Angry fitness freaks unable to admire themselves in the floor to ceiling mirrors at their closed gym
Coughton Park: Where you take the family to catch the next wave of the virus
Unthank: Your unprintable response to your company changing your furlough to a farewell
Liff: But not as we knew it, Jim
Commiserations if any of you actually live in one of these places
Do track down the original “The Meaning of Liff” by Douglas Adams & John Lloyd to appreciate the original and wittier toponymy
John “Catbrain” Moe

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