marketing

Guerrilla Marketing

About 20 years ago I came across ‘The Guerrilla Marketing Handbook’ by Jay Conrad Levinson. The concept…
The Pain & Pleasure of S&M

If you ask any marketeer the relationship between Sales and Marketing (S&M), they will invariably say…
It’s Not Data Science

I had a call recently asking if I knew any good data scientists, as his company…
The Real-Time Business

In the old days (choose your own reference point depending on age and senility), businesses worked…

Guerrilla Marketing